Project Feature
Najo Jewellery
Najo Jewellery approached us to revamp the UX/UI of their website, which lacked structure and needed a design refresh. One of the key challenges of the project was creating an intuitive and visually appealing 'Custom Engraving' feature, allowing users to personalize their jewellery.
Key considerations included preserving the brand's identity and integrity while crafting a luxurious, user-centric design that would captivate visitors and enhance engagement. In addition to the website redesign, I also created a motion design to showcase the engraving process.
Custom Engraver
A thoughtfully designed custom engraver popup that enables users to preview and personalise their jewellery. The popup is strategically crafted to guide users seamlessly through the process and encourage them to 'add to cart.'
It features three customisable fields: text (typed in by the user), font (selected from a variety of options), and size (adjusted using a slider).
Users can also choose to engrave either the inside or outside of the piece by selecting the appropriate checkboxes.
Collection Page
Horizontal dropdown filter menu.
Product images are displayed in a four-column layout without text. On hover, product details appear, including the name, tags, wishlist option, price, quick view, and a lifestyle image.
To add visual interest and break up the large white spaces, I designed the collection page to feature a static image—either with or without text—providing a contrast. This also offers an opportunity to showcase the jewellery being worn, highlighting styling ideas.
The collection page is clean and minimalist, allowing the jewellery to take center stage and speak for itself.
Before the redesign