Project Feature
Dessert Boxes
Dessert Boxes approached us for a UX/UI overhaul of their website in anticipation of being featured on Shark Tank, expecting a surge in traffic. Their existing site was cluttered, unresponsive, and lacked a cohesive design.
Key considerations included understanding the target audience, using language that aligned with the brand’s voice, simplifying navigation, and optimizing for conversions. The original design lacked depth, so we addressed this by incorporating large images, overlapping elements, and a bold color scheme to create a more dynamic and engaging user experience.
Three step cart method
A clean, simple solution to a long cart process.
Only allowing user to select one thing at a time.
For example, “Delivery”, icing out all CTAs unless user has selected delivery location and date.Removing main menu to prevent users from being distracted by other links.
Hiding terms & conditions in an accordion to reduce an overwhelming amount of text
Upsell at cart triggers a popup where uses can click multiple products with one click to add to cart.
Add cart upsell
Triggered when a user clicks “Add To Cart” on a product page.
Option to continue shopping, view cart or scroll through various categories of upsell products.
User can click “add to cart” on multiple products in multiple categories until they click “view cart" at the top or bottom of the popup.
When a user clicks “add the cart”, the button fills orange and changes to “added” - giving a clear signal to the user. When clicked again, the orange state returns to the purple ghost button.
Before the redesign